Red Canyon Water! How Hotels and Coffee Shops Can Solve the Drinking Water Crisis in Indian Country While Also Increasing Customer Loyalty
It would shock most to learn that of the 170,000 residents on the Navajo Nation in the Southwestern United States, nearly 40% lack running water. That is a sobering statistic and one that most living outside of the reservation cannot fathom. And that is just the Navajo Nation. In fact, tribal homes in the United States lack access to safe drinking water and basic sanitation at a rate of more than 20 times the national average.
How can you help?
The answer is relatively simple – carry Red CanyonTM Bottled Water. For every bottle we sell, we will donate $.12 to the Navajo Water Project (www.navajowaterproject.org), which provides clean drinking water to families on the Navajo Reservation.
Why carrying Red Canyon Water is good for business.
According to 2010 Cone Cause Evolution Study,
- 83 percent of U.S. consumers want more of the products and services they purchase to benefit causes,
- 85 percent have a more positive image of a company when it supports a cause they care about, and
- 80 percent are likely to switch brands to one that supports a cause.
Therefore, selling Red CanyonTM Water would not only help address the lack of running water in Indian Country, but could increase your customer loyalty and sales.
To learn more about the drinking water crisis in Indian Country and to order Red CanyonTM Water, go to www.redcanyonwater.com.
Manager and co-owner of Red Canyon™ Water LLCManager and co-owner of Red CanyonTM Water LLC, Ryan A. Smith, has dedicated his career to helping tribes secure access to clean drinking water. Ryan served as Deputy Counsel for the Arizona Department of Water Resources and as professional staff in the U.S. Senate where he secured hundreds of millions of dollars of federal funding for Indian tribes throughout the United States. He continues to work as an attorney, working with tribes to secure funding for critical water infrastructure.